December 11th, 2009

Ford's Lincoln MKT crossover SUV rides high with inner style

Oh, MKT, how we would love to loathe thee for thy overwrought grille, gratuitous sheet-metal bump, compromised third-row headroom. But we just can't. MKT, in case you've lost your way in Lincoln's thicket of MK-something nomenclature, is the Lincoln version of Ford Flex; a full-size crossover SUV.

Usually, hopping back and forth between a Ford and the equivalent Lincoln vehicle leaves you wondering what's the point of the Lincoln.

The Ford's generally as nice if you lard on the options, and hardly anybody has been taking Lincoln seriously as a status brand.

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November 3rd, 2009

NPLM's Star Studded Premier Party!

North Park Lincoln Mercury, located on 9207 San Pedro in San Antonio, hosted their “Star-Studded Premier Party” on October 15th to introduce Lincoln’s all-new luxury crossover, the 2010 MKT, and also their all-new Ecoboost engines.  Over 800 current North Park customers attended, enjoying an evening of food, drink, music, and learning about Lincoln’s great new vehicles. 

The 2010 Lincoln MKT extends the benefits, literally, offered by our other top-selling luxury crossover, the Lincoln MKX.  It does so with a standard 3rd row seat and an unbelievable list of other standard features, including SYNC voice-activated Bluetooth and iPod technology, dashboard touch screen with audio / climate controls, rear view camera, push-button start, premium leather interior plus heated and cooled front seats, full length glass Vista Roof, power liftgate, adaptive HID headlamps, tri-zone automatic climate control, Sirius satellite radio, and some of the industry’s most advanced safety systems (Safety Canopy with side airbags and roll stability control, tire pressure monitoring system, AdvanceTrac).

Ford’s Ecoboost engines challenge the notion that power, low emissions and excellent fuel economy can’t exist together.  Coupled with an electronic 6-speed automatic transmission, the new Lincolns offer a 355 hp 3.5L EcoBoost V6 with twin turbochargers and direct injection, delivering V8 performance AND best-in-class fuel economy.

North Park Lincoln Mercury, America’s #1 Lincoln Mercury retailer and President’s Award winner (Ford Motor’s highest customer satisfaction honor) would like to thank all who attended and helped out with the party.  We’d also like to tell all of our valued customers over the years that we sincerely appreciate their business and friendship!

November 13th, 2009

Lincoln MKT has sleek, curvy profile

The all-new 2010 MKT has arrived, giving Lincoln its first entry in the large premium crossover market, a burgeoning segment that is fast taking the place of the traditional full-size luxury SUV.
Ford calls the MKT a “three-row tourer that delivers the optimal blend of fuel economy, performance, technology and spaciousness.”
Inside, the vehicle oozes luxury, with quality materials and hand-stitched leather upholstery. The interior features what Ford calls “floating armrests” and has an available “flow-through” second-row center console. The jewellike acrylic instrument panel comes with LED white lighting.

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November 3rd, 2009

Mercury Milan Hybrid Great on Gas!

There’s finally a great alternative to the Toyota Camry hybrid: Mercury has rolled out a gasoline-electric version of its redesigned Milan midsize sedan for 2010, and it’s quite a pleasant surprise.

With a starting price of just $27,855 (plus $725 freight), this beautifully styled car has ample room for five people, one of the best-laid-out interiors I’ve seen lately in a family sedan, and fuel economy that knocks the pants off the Camry.

The Milan hybrid is EPA rated at 41 mpg in the city and 36 on the highway, which easily beats the Camry hybrid’s 33 city/34 highway ratings. Milan even beats the new Honda Insight compact hybrid’s city rating, which is 40 mpg, although the Insight does score a higher number for highway driving, 43 mpg. (Honda no longer offers an Accord hybrid, but when it last did — 2007 — its mileage was paltry in comparison with the Milan.

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November 3rd, 2009

Capturing Competitive Owners

Sales Consultant Juan Martinez has been at North Park Lincoln Mercury in San Antonio, Texas, for 10 years. And despite the slowing of car sales across all manufacturers, he is seeing unprecedented excitement.
"The print and television advertising has really raised awareness,” says Juan. “I have many new Lincoln MKS customers who first came in because they were intrigued by the ads, and then they started doing their own research. They're impressed enough by Lincoln MKS styling and its list of features to come drive one."

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